About The Author

Sober for over a decade, Darren is a public recovery advocate who has been invited to the White House for the Opiate Epidemic Summit and has raised funds and awareness for Turning Point Rehab in Patterson, NJ.  Prince is also a representative of Banyan Treatment Centers. He speaks to high school students about avoiding the pitfalls of addiction.

Darren is the CEO and foudner of Prince Marketing Group. Founded in 1994, Prince Marketing Group has quickly become one of the fastest growing and most efficient sports and entertainment-marketing firms in the industry. PMG has developed the trust of some of the most respected and recognizable names in sports, music, and entertainment.

Pre-Order “Aiming High”

Hard Cover

Hard Cover

Hard Cover, Signed

Hard Cover, Signed

Sample Excerpt

Darren is proud to offer a free excerpt of his new book, “Aiming High.” This excerpt is taken directly from the introduction of the book and sets the tone for his struggle from addiction to sobriety, and his journey to becoming one of the most prominent sports and entertainment agents in the country.

Praise for Darren Prince and Aiming High

“For 17 years, Darren has worked 24/7
as my sports agent. I’ve seen him at his
worst and now at his best. Aiming High
is all about the journey he took to get
there, and how today he is living a
spiritual life one day at a time. Ten years ago, he asked
for the blessing and now he’s become one.”

/ Hulk Hogan, World Wrestling Entertainment Twelve-Time Champion

“What i have always respected about
Darren is his commitment to his clients
after their pro career ended and they
were out of the limelight. but this book
shows the man he has become today.
And it should help to inspire others.”

/ Mark Cuban, Entrepreneur

“An amazing story of inspiration and courage from a man who has constantly
put his clients before himself. Darren has always been my go-to dealmaker for
talent and celebrities. This book reflects
not only his overcoming of immense hardship but
Darren’s ability to always get the job done.”

/ Kevin Harrington, The Original Shark from Shark
Tank and Pioneer of the “As Seen On TV” Industry

“Aiming High is an amazing story of
struggle, acceptance, and embracing the power of recovery.”

/ Chris Herren,Former Professional Basketball Player and Wellness Advocate

“As a retired athlete, I am afforded a new life as a personality. I keep myself relevant with the help of Darren. His name is associated with success. I am also honored to call him my friend and proud to see how he dealt with his own adversity.”

/ Ric Flair, Sixteen-Time Wrestling Champion, Two-Time World Wrestling Entertainment Hall of Famer

“I’ve known Darren for over 25 years. He’s brought some of the biggest celebrities in the world to my events. But what I respect the most about Darren is his personal journey in sobriety, how he gives back to those in need of help. That is truly something special.”

/ Jason Binn, Founder Dujour.com

“I am often asked how it’s possible to keep your soul intact in a business known for being heartless. Darren Prince is the example I point to as he always takes the holistic view for both sides of a negotiation. I admire his passion for his clients and the standard he has brought to our industry. Darren’s personal struggles should also help inspire others.”

/ Lakers Co-Owner Jeanie Buss

“Darren and I have been in the trenches together for over 22 years, a rarity in this business. But he’s not only my agent – he’s family. Aiming High tells the story of Darren’s career, but it’s so much more than that. It’s about his sober journey and how he has gone on to help others.”

/ Dennis Rodman, Five-Time NBA Champion and Basketball Hall of Fame Inductee

Speaking Inquiries

Would you like to have Darren come speak at your school or business about the dangers of drug addiction as well as discussing his marketing expertise representing some of the most iconic figures of our time?

Please reach out using the contact form to the right and we will be in touch with you as soon as possible.

For Media / Press Inquiries, please use the form to the right as well. All inquiries will be responded to in a timely fashion.